Mixed campaigns can now both include dynamic ad groups and standard ad groups. Finally, mixed campaigns allow you to structure your campaigns in new ways that can maximize the efficiency of Microsoft Advertising’s automation features and drive greater performance. Take your campaign strategy to the next level.Instead of importing campaigns as search-only or DSA-only as before, you’ll now be able to import your mixed campaigns in full. Import mixed campaigns from Google Ads.
This can drive efficiency in your campaign management and reporting cycles. Now, instead of managing dynamic search ads (DSAs) in separate campaigns with similar settings as your search campaigns, you can manage them together in one campaign. We’re delighted to announce the open beta of mixed campaigns in Microsoft Advertising, which are campaigns that can include both standard ad groups (with text ads, responsive search ads, and keywords) and dynamic ad groups (with dynamic search ads and auto targets). Check out all the exciting new updates for November below: This month’s top story: Mixed campaigns
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To help you get there, Microsoft Advertising has a whole slew of product updates this month, from a big update on dynamic search ads campaign management to a more powerful Keyword Planner.
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